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Speaker and Division Vision

Speaker and Division Vision

Why is developing a customer profile so important? How should I develop a customer profile? Andy Goldstrom, Midcourse Advisors, answers these questions and much more when he joins host Mike Blake on this edition of “Decision Vision.”

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At Midcourse Advisors, we are business strategists and growth experts for small to medium sized professional service businesses.
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agoldstrom@midcourseadvisors.com
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Situation

Big Nerd Ranch, a national application developer, was in a negative cash flow position after losing a big customer.

Challenge

They needed to retain specialized talent, but the fixed cost couldn’t be supported without additional financial discipline.

Result

Working with Midcourse Advisors, we implemented a financial system solution and process to create more transparency and accountability for decisions. Within six months, there was a complete turnaround, resulting in $1.5 million positive cash flow.

Testimonial

Andy’s approach to fully engage in, understand and help our business is tremendously helpful. He dove in right away and quickly assessed our opportunities and challenges. I am grateful as Andy helped us put a sustainable operational plan in place to help drive new products and services and fortify existing ones to achieve better profitability.

Stacy Henry

CEO, Big Nerd Ranch

Situation

Interface, a global carpet manufacturer, sought to select and implement software solution to manage its procurement function.

Challenge

They didn’t have the capacity or expertise to execute.

Result

Based on our knowledge of the industry, we helped them identify, secure and implement and industry leading solution. First year savings exceededbased on enhanced portfolio management = $2 million.

Testimonial

Andy is always looking for ways to personally add value to the client relationship. I greatly valued Andy’s counsel and assistance.

Tim Riordan

Former CPO, Interface/Current Director, Enterprise Procurement and Support Services, Ultimate Software

Situation

ICON Commercial sought assistance to redefine their value proposition to retain and expand a valuable national account relationship.

Challenge

They didn’t have a contract and the existing relationship changed and decided to send out an RFP to ICON and 3 other larger, national players.

Result

Having led teams with both user and service providers, we were able to reorganize, incentivize and train the teams for proper alignment and execution.

Testimonial

Using a very creative approach the competition couldn’t match due to their overhead structure, we generated a solution that demonstrated a stronger understanding of the customer’s culture and needs. They retained and expanded the subject account. Using the same approach with Midcourse Advisors’ assistance, they won a new national account in the next 60 days. Total value = $3 million.

Eric Ramer

Managing Director, ICON Commercial

Situation

JLL, a global real estate services firm, needed help bolstering its account management function.

Challenge

They were struggling working with the incumbent team on a major account and therefore were not meeting their goals.

Result

Having led teams with both user and service providers, we were able to reorganize, incentivize and train the teams for proper alignment and execution.

Testimonial

Andy is a respected leader. He is able to earn this respect by being a strong motivator and listener, thereby gaining trust. I enjoy working with Andy and appreciate his guidance, spirit and teamwork.

David Kollmorgen

International Director, JLL

Situation

Air Methods, a medical transportation company, wanted to make its locations a competitive advantage as time to get to patients is mission critical.

Challenge

Their sites were not fully proximate to their customers and over 60% of their leases were in month-to-month status. This created flexibility, but also risk.

Result

Using a very creative approach the competition couldn’t match due to their overhead structure, we generated a solution that demonstrated a stronger understanding of the customer’s culture and needs. They retained and expanded the subject account. Using the same approach with Midcourse Advisors’ assistance, they won a new national account in the next 60 days. Total value = $3 million.

Testimonial

Andy did a great job helping us strategically expand our service offerings addressing a significant opportunity. We leveraged Andy’s leadership, organizational skills, experience and creativity to grow our business. Andy delivers and I would highly recommend him if you want to grow your business faster and more profitably.

James Mahen

Vice President, Supply Chain

In each case, Andy led sales teams that competed efficiently and effectively to win an extraordinary amount of business. In addition, he reduced cycle times and increased the frequency of incoming sustainable business, creating incremental value that was monetized when the companies were sold.

He started Midcourse Advisors to help small business owners achieve their goals. Andy often shares he has “had success, but also made all the mistakes, so he has seen the movie”. This allows him to provide objective coaching to help his clients grow and improve.